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Work with me to:

Drive product adoption

Whether you’re trying to capture the attention of your buyers for the first time, or you need specific content to fill gaps in your sales and marketing funnel, I'm here for it. I'll help you attract, convert, and delight buyers and keep your sales pipeline well-stocked.

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1

MY APPROACH

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1. Know the market.

It all begins with knowing your buyers. I immerse myself in the mindset of your ideal customer, getting to know them—their preferences, needs, and challenges—in order to get the message, and the medium, just right.

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2. Provide value.

Creating relevant content is key, but it’s also about empowering your buyers. I develop content and resources that help them not just understand, but also experience the full value of your product.

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3. Drive engagement.

I focus on making the product easy to adopt by building customer enablement tools—demos, tutorials, and ongoing support—to help users quickly see value and stick with the solution.

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4. Analyze and improve.

I use data and real customer feedback to fine-tune our approach—adjusting messaging, improving the product experience, and informing future strategie to make sure we’re always moving forward.

SPECIFIC CAPABILITIES

LAUNCH

  • Go-to market strategy
  • Cross-functional alignment
  • Internal communication

EDUCATION

  • Product guides & knowledge
  • Educational webinars
  • Email nurture campaigns

ENGAGEMENT

  • Adoption campaigns
  • Customer feedback loops
  • Data analysis and optimization

FEATURED PROJECTS

RecRe Webinar Mockup

Educational Webinar • RecRe

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HubSpot Blog Post

Product Launch Blog Post • HubSpot

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RecRe Rental Data

Usage Data • RecRe

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Strive email

Launch Email • Strive

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Strive Executive Coaching

Educational Webinar • Strive

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Boclips Product Specs

Product Spec Sheet • Boclips

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It's so rare to find incredible talent, strong leadership skills, commitment and integrity, and a sense of humor in one person. Which is why when we hired Jessica onto our marketing team, I knew we hit the jackpot. Jessica is not afraid to get her hands dirty, and she also knows when it's most efficient to delegate and support her team to carry out tasks. Just as important as her talent and drive is Jessica's energy and belief that work can and should be fun.

Lisa Rogoff Former Marketing Director Teachstone

Like what you've seen so far?

Let’s start a conversation about how we can achieve your marketing goals and make a meaningful difference, together.  

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