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Work with me to:

Position your products

I position your products as the solution customers can't live without, using this positioning to create compelling messaging and story-telling, develop high-impact sales assets, and orchestrate winning campaigns that turn strangers into product advocates.

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MY APPROACH

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1. Know the market.

I start by digging deep into market trends, customer needs, and competitor landscapes. From there, I pinpoint what resonates most with the target audience and use that insight to craft messaging that highlights our product’s unique value.

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2. Match features to needs. 

I work closely with product teams to ensure that every feature is designed to solve real customer pain points. My job is to position those features in a way that differentiates the product, making it clear why it’s the best solution in the market.

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3. Develop clear messaging.

I create messaging frameworks that break down the product’s unique value propositions and key benefits. Then, I share these with sales, marketing, and other customer-facing teams to ensure everyone is on the same page and delivering a consistent message.

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4. Ship it!

I ensure every touchpoint reinforces the product’s core positioning and speaks to the audience in a way that sparks action. 

SPECIFIC CAPABILITIES

POSITIONING

  • Product differentiation
  • Value prop development
  • Market-fit positioning

MESSAGING

  • Core messaging strategy
  • Persona-based messaging
  • Cross-channel consistency

INSIGHTS

  • Market research
  • Buyer feedback analysis
  • Competitive landscape

FEATURED PROJECTS

RecRe Targeted Messaging

Targeted Messaging • RecRe

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Market Insights • RecRe

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HubSpot Data Quality Tools

Positioning & Narrative • HubSpot

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HubSpot Sales Leader Survey

Customer Survey • HubSpot

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Market Insights • HubSpot

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Boclips Market Research

Market Data • Boclips

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Savvy. Dedicated. Fun. These are just a few words that come to mind. When Jessica was supporting a product launch, the messaging and sales tools would be infinitely more vibrant, relatable, and effective. Jessica's ability to understand our market and distill a complex product portfolio into clean, effective storytelling is unparalleled.

Emily Doyle Former Director of Community Teachstone

Like what you've seen so far?

Let’s start a conversation about how we can achieve your marketing goals and make a meaningful difference, together.  

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