Jessica M. Swope

Harrisonburg, VA (REMOTE)

• Developed marketing budget and multi-channel strategy, surpassing MQL targets.
• Transformed feature-focused messaging into customer-centered storytelling, positioning the product as a must-have solution to critical buyer needs.
• Established lead management framework and automated processes in HubSpot, streamlining the sales funnel and enhancing lead qualification.
• Spearheaded sales enablement and developed essential sales tools (case studies, sales decks, product collateral) to improve seller effectiveness.

Learn more about RecRe > 

BOSTON, MA (REMOTE; CONTRACTOR)

• Refined positioning and messaging for a $500M product line, ensuring the product story aligned with business growth objectives.
• Accelerated feature suite launch, boosting product trials by 234% within one month.
• Steered 2023 Gartner Magic Quadrant (MQ) submission, securing Leader recognition; directed 2022 Gartner MQ marketing campaign, driving $611K ARR in 3 months.

Learn more about HubSpot > 

San Francisco, CA (REMOTE; ACQ.'D by Franklin COVEY)

• Defined marketing strategy and directed internal staff and external talent to rapidly execute against objectives. 
• Expanded competitive analysis, deepened market insights, and crafted buyer personas based on research, database analysis, and internal/external interviews.
• Overhauled product messaging framework and leveraged it to develop sales enablement assets, improving customer-centric content and visuals.

Learn more about Strive (now Franklin Covey) > 

LONDON, ENGLAND (REMOTE)

• Designed go-to-market strategies for product lines, aligning teams for successful B2B and B2C launches.
• Built sales enablement toolkits that improved seller readiness and confidence.
• Streamlined global sales processes, improving lead management, close rates, and contributing to a 35% Y-o-Y increase in ARR.

Learn more about Boclips > 

ARLINGTON, VA (REMOTE) 

• Partnered with product leads and deputy directors to define positioning and core messaging; built a suite of client-facing materials for the non-profit’s first sales team.
• Managed remote staff in marketing, communications, PR, and events; led cross-functional teams in launching training programs and driving sign-ups. 
• Implemented HubSpot, managing change during transition from existing tools.

Learn more about Child Care Aware of America (CCAoA) > 

charlottesville, va

• Continuously evolved product positioning, messaging, and client-facing collateral.
• Orchestrated B2B SaaS launch, using multi-channel marketing to drive success.
• Aligned sales and marketing teams, gaining buy-in for lead generation methodology and improving system integrations.

Learn more about Teachstone > 

• SEO Copywriter • Int'l Auto Parts (now Centerline) (06/2012 – 04/2013)
• Web Editor • Storyware (11/2010 – 06/2012)
• Intern • Brandylane Publishers (10/2010 – 04/2011)
• Editorial Assistant • Hampton Roads Publishing Company (05/2008 – 02/2009)
• Intern • Virginia Quarterly Review (05/2008 – 08/2008)
• Research Assistant • University of Virginia (09/2007 – 06/2008)
• Coordinating Editor • LexisNexis (06/2006 – 07/2007)
• Sales and Marketing Associate • Musictoday (05/2004 – 06/2006)